The Next Cmo: A Guide to Operational Marketing Excellence
$17.99
179 in stock
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| Weight | 0.72 lbs |
|---|---|
| Dimensions | 8.5 × 5.5 × 0.58 in |
Description
The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.
Archway Publishing



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